Analysis of Bottled Water Markets Coursework Example | Topics and Well Written Essays - 1250 words

Analysis of Bottled Water Markets - Coursework Example The demand of bottled drinking water in the UK and the rest of the world have been rising steadily over the years. In the UK, the bottled water industry holds a significant share in the soft drinks industry. In 2011, 1682 million litres of bottled drinking water were consumed and the total drinking water bottle production was 1692 million litres. Per person consumption of bottled drinking water was 34 litres in 2011. People consumed bottled drinking water more than nectar juices, wine etc (British Bottled Water Producers, 2011).  In the UK, drinking water consumption has increased drastically, that is why supplies have increased and bottled drinking water has become a necessity for many (Weissberg, 2008). The supply and demand of a product usually depends upon the price of the product and other economic factors (Jain and Khanna, 2007). However, in this particular case the price of the packaged drinking water does not have much impact on consumers as, water is a necessary beverage. The basic increase in demand of bottled drinking water is due to the loss of faith of the public in tap water system of the country (Bridges and Linkov, 2011). This has boosted the sales of packaged water. When consumers travel, they prefer packaged water because it is convenient to carry and trustworthy in terms of quality.     The average price of a 500 ml bottled drinking water sold by the restaurants of UK is  £1 and for restaurant owners is  £1 a litre. This data shows the availability of safe drinking water in restaurants and diners in the UK (Hickman, 2013). Demand of a product arouses when the consumer has a certain desire to own that product and to fulfill their requirement,the goods are supplied by the supplier (Jain and Khanna, 2007). The demand of the bottled drinking water is high and but its price is low.  When there is an average demand of bottled drinking water, the demand can be met by the suppliers very easily. However, when the demand of bottled drinking water will increase, it will be difficult for the suppliers to meet the growing demand of consumers. The bottled drinking water is purified by the water purifier companies and is infused with vitamins and minerals. This process takes a lot of time and to ensure quality of the products, the time factor is very important for manufacturers of bottled drinking water.