E-Commerce Essay Example | Topics and Well Written Essays - 500 words - 1

E-Commerce - Essay Example Considering the business nature of Whalen Clean and Tidy which provides cleaning services to local office buildings, setting up a website to targeted audience could involve extensive online marketing approach to gain both offline and online visibility. Since this kind of business is not that much common, the site to be created needs to be noticed by customers. To do this marketing, we can apply these approaches: Search Engine Placement and SEO – Search engine is a standard way to find any Internet site and of which includes online shopping sites. A large number of online shoppers utilizes online search engines (e.g. Google, Yahoo!, MSN, etc.) to find their products, services and any desired information about a thing. Conventional Advertising – this may include advertising in TV, newspapers, etc. Using this type of advertising may not seem soothing with the Internet address as its statement. Apparently, still online business recommends this traditional way. Exchange Links – Outbound links from other relevant site referrals can boost you search engine rankings and exposure. Links are included on a variety of other sites with a variety of deals being done. It is also important to consider the website usability; this should conform to the web standards which will allow customers browse the site with ease. Order processing should also be processed online, orders or bookings for cleaning services which is basically linked with a back-office system. Payments for booking can be done on different modes – cash, check, or credit cards. Considering payment processing and posting bookings, security is now a primary concern since online payments are offered. This ensures customers that the transaction online will be secured and confidential. This will help them increase trust and confidence in doing business with you. The necessity of these elements is of high